Entrepreneurship; Robert D. Hisrich, Michael P. Peters, Dean A. Shepherd; Mc Graw Hill; Tenth Edition (2017)
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فهرست مطالب
PART 1 THE ENTREPRENEURIAL PERSPECTIVE 1
1 The Entrepreneurial Mind-Set 2
2 Corporate Entrepreneurship 32
3 Generating and Exploiting New Entries 56
PART 2 FROM IDEA TO THE OPPORTUNITY 83
4 Creativity and the Business Idea 84
5 Identifying and Analyzing Domestic and International
Opportunities 116
6 Protecting the Idea and Other Legal Issues for the
Entrepreneur 154
PART 3 FROM THE OPPORTUNITY TO THE BUSINESS PLAN 179
7 The Business Plan: Creating and Starting the Venture 180
8 The Marketing Plan 210
9 The Organizational Plan 240
10 The Financial Plan 266
PART 4 FROM THE BUSINESS PLAN TO FUNDING THE VENTURE 289
11 Sources of Capital 290
12 Informal Risk Capital, Venture Capital, and
Going Public 312
PART 5 FROM FUNDING THE VENTURE TO LAUNCHING, GROWING, AND ENDING THE NEW VENTURE 355
13 Strategies for Growth and Managing the Implications
of Growth 356
14 Accessing Resources for Growth from External Sources 382
15 Succession Planning and Strategies for Harvesting and
Ending the Venture 412
PART 6 CASES 437
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مناسب برای دانشجویان، اساتید، مدیران، کارآفرینان، و محققان
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